1/ Adwords generates immediate enquiries when people click your ad to arrive at your site – whether people convert will be somewhat dependent on your pricing, your proposition and how well your website calls them to action.
2/ Adwords delivers critical data about who how and what people search for, where they search for it, when they search for it, which search terms make them click your ad etc, etc….it’s a veritable gold mine of data.
3/ Adwords has a lot of options to help your Adwords expert get the campaign fine tuned to your exact products services and customers.
4/ Adwords can help you capitalise on high demand periods by adjusting your spend and budgets.
5/ Adwords is ultimately controllable once you have established optimum bid rates and daily budgets you can plan your costs very efficiently.
6/ Adwords is cost efficient – you only pay when somebody clicks your ad plus a monthly fee if you have an Adwords expert managing your campaign.
7/ Adwords is more straightforward and requires less technical understanding than SEO you can be sure of what is being done by your expert.
8/ Adwords clicks are outperforming organic clicks by around 2 to 1.
9/ Your competitors are stealing business from your area by using Adwords, they may (almost always will) even be targeting people by using your name as a search keyword!
10/ Adwords can target people Geographically so you minimise potential wasted clicks.
Ultimately if you have a specific product or service to market and you are not using Adwords you are making a potentially very, very expensive mistake and the long term damage to your sales and future business operations could be huge.5