5 Reasons your business should be on Facebook

5 Reasons your business should be on Facebook

Your business could be missing out on thousands of potential customers by ignoring your social media presence. Setting up a Facebook page can benefit your business in countless ways, connecting with your audience and engaging with potential customers being just the beginning.

Here are a great 5 ways establishing and maintaining a Facebook page can help your business.

1. Engage with your audience!

Setting up a free facebook account for your business is a alternative to attempting to promote customer engagement on your own website. Sharing stories, information, photos and videos can encourage customers to interact with you and with one another, creating a community feel where people want to engage with the brand. Encouraging fans of your page to upload their own photos, ask questions and share their experience of your product/service creates more interaction between the business and its customers.

It is important to connect with all of your customers in order to produce the best results, not just those who are happy with your business but customers who make complaints as well. Responding in a helpful, professional manner to negative comments on your page could have great impact on people’s perception of your brand, as if customers see you deal with problems calmly they will have more trust in your product or service. Asking for more details when customers use social media to express dissatisfaction gives a good impression to people viewing your page that your business cares that customers are happy and are willing to help if this is not the case.  Its a good tip to always request customers to email full details or call you so that you can fully handle their complaint.  If a customer is being unreasonable facebooks blocking tool stops everyone seeing their posts.

2. Drive traffic to your website

Facebook can be an excellent tool for driving users to your website. Linking your business website to your Facebook page could increase traffic and allow your website to be seen by people who would not otherwise discover it through natural search results. The key to driving sales through your facebook page is to turn facebook users into ‘likes’ of your page, ‘likes’ into customers, and customers into facebook ‘likes’ by encouraging users of your site to like your page, and facebook users to visit your site.

3. Improve your SEO

Google and other popular search engines are indexing your business content on social media sites as well as your own website, meaning content and engagement on facebook can drive your own website higher up the rankings on Google search page results. Google’s Social Search feature can be exploited further by linking your facebook page to your website, encouraging a flow of traffic back to your site.

4. Analyse your audience

Facebook allows you to access Insights data  for your business page, analysing the number of likes, comments, wall posts and shares during each week. Engagement, Post Reach and Page Likes data allows you to monitor progress and assess how much of an impression you are making on customers.

The Insights tool also assesses fan demographics such as gender, age and geographic location of your audience. This makes it easier to identify and target specific demographics, for example if 80% of your ‘likes’ are female, marketing towards women will benefit your brand more than gender neutral posts or adverts.

5. Target your advertising towards the right people

Gauge return on investment (ROI) easily when you purchase advertising space or ‘boost posts’ on facebook. In contrast to print advertising, where it is difficult to tell how many people have seen or responded to your ad, facebook insights will tell you exactly how many clicks your ads have received and how many people have been directed through to your website, allowing you to analyse sales figures to see how many facebook likes have been converted into sales.

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After working within the hospitality sector in various management roles, Laurence completed his degree in Business Marketing and Management at the University of Kent. Laurence has gone on to develop a successful career in Marketing. Google+

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