How good is your Christmas list Marketing?

How good is your Christmas list Marketing?

Every year somebody sends us a Christmas card and we know that person, we envy that person because they systematically and methodically plan and execute their Christmas card list. The card will arrive on time, there will be an address label on the back to update you on where they live and make you feel even more guilty that your cards are not so organised and not so methodically done. After all, now you can’t use the “I lost your address.” excuse.

What they are showing us is exactly what we need to do in the business marketing context with our clients and customers we need to consistently and methodically communicate with them at opportune moments and worry less about what we send and more about getting it done without fail. That is the key to successful marketing keeping in touch worth all our contacts and keeping top of mind with them. It’s why email marketing has become so important and effective. It’s why people still send Christmas cards. Its why seasonal promotions can play an effective part in your customer communication campaign. Fundamentally they transcend the need to blather on about your product that for all that it is loved and needed is something they hear about all the time and know all too well.

If you can be the business that just got it sorted instead of the business that’s beating itself up for not getting it right, leaving it to the last minute or not doing it at all then the sales and business success will surely follow.

We can help if you are looking for seasonal promotions, annual marketing plans or even just plain old Christmas cards. Spiritas 01293 406000



James is a business owner and marketeer who is passionate about business and entrepreneurialism. If you ask him he'll say that growing up in a family of twelve children was a defining factor in his endless appetite for new ideas and the daily collaboration with other business entrepreneurs through his marketing business. When it comes to business James calls on his time spent at companies as well known as Unilever, Sainsbury and Marks and Spencer for the procedural underpinning that helps him ensure efficient delivery and solve real commercial problems but the freedom of running his own businesss has allowed him to also cultivate his own internet ventures as well as maintain a client base that includes Toshiba and Universal Pictures amongst other well known companies, brands and a plethora of SMEs. If you need a collaborator unafraid to challenge or someone who can generate ideas that might actually work James is a good person to call. Google+

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