Every year somebody sends us a Christmas card and we know that person, we envy that person because they systematically and methodically plan and execute their Christmas card list. The card will arrive on time, there will be an address label on the back to update you on where they live and make you feel even more guilty that your cards are not so organised and not so methodically done. After all, now you can’t use the “I lost your address.” excuse.
What they are showing us is exactly what we need to do in the business marketing context with our clients and customers we need to consistently and methodically communicate with them at opportune moments and worry less about what we send and more about getting it done without fail. That is the key to successful marketing keeping in touch worth all our contacts and keeping top of mind with them. It’s why email marketing has become so important and effective. It’s why people still send Christmas cards. Its why seasonal promotions can play an effective part in your customer communication campaign. Fundamentally they transcend the need to blather on about your product that for all that it is loved and needed is something they hear about all the time and know all too well.
If you can be the business that just got it sorted instead of the business that’s beating itself up for not getting it right, leaving it to the last minute or not doing it at all then the sales and business success will surely follow.
We can help if you are looking for seasonal promotions, annual marketing plans or even just plain old Christmas cards. Spiritas 01293 406000