The key to starting a new business..

…is to get the fundamentals in place as soon as possible. Take a good hard look at your audience and ask yourself what they will want to buy from you and then present your services clearly and in a way that they will find engaging. Most startups go out of business within 2 years because they fail to invest in growing their business and do not understand that it is primarily the growth that pays for the investment not the cash they don’t have on day 1.

  • Build a well optimised marketing led web site.
  • Bring traffic to the website with effective advertising.
  • Convert traffic into buyers with relevant engaging content.
  • Provide excellent service and build a loyal client base (gradually becoming less reliant on advertising).
  • Maintain client loyalty with suitable promotions and communications.
  • Innovate and publicise new services as your skills and experience grows.
  • Join your recognised industry body as soon as you possibly can.

You will need find it easier and be more likely to succeed if you engage a marketing expert to provide a plan of the processand handle the various services you will need. Leaving you free to do the business. Your hardest decision and task will be finding a marketing expert who will provide you with a costed planevidence that they have done it before, and anunderstanding of your industry. They should understand and address your cashflow needs by staging payments. They should have all this available for you for free so you can make you decision and drive your business to growth from day 1.

If you don’t do this you will lose money in lost sales, your business will grow more slowly, if at all and you will spend countless hours struggling to deal with a range of experts selling you their various wares each individually convinced that its the most important thing you should do, and they may indeed be good at their specific discipline.

Only a marketing expert can show you the whole picture with your commercial objectives at the forefront and audience in mind.

Spiritas Marketing have been serving business of all sizes since 1996 please feel free to call us on 01293 406000 if you would like to discuss your marketing, website design project or new business startup planning.


After working within the hospitality sector in various management roles, Laurence completed his degree in Business Marketing and Management at the University of Kent. Laurence has gone on to develop a successful career in Marketing. Google+

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