Ever employed a sales director or manager only to find six months down the line that they didn’t deliver? How much did that unfortunate experience cost your business?
A lot of businesses can tell that story. To be fair to many sales directors and managers; they are often confronted with the task of selling the products or services of a business that simply hasn’t invested in their marketing. A recipe for failure from the outset.
Failure to invest in marketing is a root cause of business decline and collapse, both for startups and even for businesses that have been around for a good while. Changes in the market as services move online (Ever heard of online property conveyancing or estate agency?) or changes in customer behaviour as they look for services online can shift the balance of power to competitors that are adopting modern sales techniques and investing in their marketing, leaving your business behind.
Are you one of those businesses that’s stopped advertising in the yellow pages and not invested the money elsewhere? Perhaps you did your website 5 years ago and think thats ok.
Any business that cannot confirm a certain sum of money being spent every month on marketing is only fooling itself and in the end will subside beneath the sea of competitors that understand the need for constant ongoing activity and investment. We offer free marketing reviews so why not call us and see if we can help your business clarify if its marketing is working today?6