Marketing investment for small businesses is not optional….it’s critical.

Marketing investment for small businesses is not optional….it’s critical.

Ever employed a sales director or manager only to find six months down the line that they didn’t deliver? How much did that unfortunate experience cost your business?
A lot of businesses can tell that story. To be fair to many sales directors and managers; they are often confronted with the task of selling the products or services of a business that simply hasn’t invested in their marketing. A recipe for failure from the outset.
Failure to invest in marketing is a root cause of business decline and collapse, both for startups and even for businesses that have been around for a good while. Changes in the market as services move online (Ever heard of online property conveyancing or estate agency?) or changes in customer behaviour as they look for services online can shift the balance of power to competitors that are adopting modern sales techniques and investing in their marketing, leaving your business behind.
Are you one of those businesses that’s stopped advertising in the yellow pages and not invested the money elsewhere? Perhaps you did your website 5 years ago and think thats ok.
Any business that cannot confirm a certain sum of money being spent every month on marketing is only fooling itself and in the end will subside beneath the sea of competitors that understand the need for constant ongoing activity and investment.  We offer free marketing reviews so why not call us and see if we can help your business clarify if its marketing is working today?
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James is a business owner and marketeer who is passionate about business and entrepreneurialism. If you ask him he'll say that growing up in a family of twelve children was a defining factor in his endless appetite for new ideas and the daily collaboration with other business entrepreneurs through his marketing business. When it comes to business James calls on his time spent at companies as well known as Unilever, Sainsbury and Marks and Spencer for the procedural underpinning that helps him ensure efficient delivery and solve real commercial problems but the freedom of running his own businesss Spiritas.co.uk has allowed him to also cultivate his own internet ventures as well as maintain a client base that includes Toshiba and Universal Pictures amongst other well known companies, brands and a plethora of SMEs. If you need a collaborator unafraid to challenge or someone who can generate ideas that might actually work James is a good person to call. Google+

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