The first step in improving your business sales and marketing strategies is to get a needs analysis carried out.
A needs analysis will give you an overview of how your marketing and sales process are functioning. How well aligned they are with your commercial objectives and whether the actual activities you currently carry out are likely to be achieving your desired business objectives.
In our opinion businesses should be carrying out the needs anlysis process on a regular basis. If there is sufficent in house expertise to do that it can be done in house but its often highly preferable to get an external perspective or a business risks missing key issues. There are often internal motivations and dynamics that will lead internal reviews to either recommend unecessary change or skew recommendations towards or away from specific areas.
External resources also bring expertise and knowledge from a wider industry environment as an example if your company has never used social media it will be hard to adequately assess its potential impact through internal processes.
If your business would like more details about what a needs analysis covers and a no obligation estimate for carrying out a needs analysis then please contact us on 01293 4060002