G4S were attending a recruitment fair, and wanted to provide a small gift for the people who attended the G4S stand.
- To create an “eye catching” giveaway that would attract people to their stand and bring people to it.
- To produce a product that would appeal to the “Target Market”, but that would also be appropriate for the event.
Spiritas provided a range of ideas from which G4S selected the lollipop.
The lollipops were:
- Branded – the G4S logo printed on the label
- Produced in 2 flavours and colours.