SMS Marketing Campaign for new Housing Development

SMS Marketing Campaign for new Housing Development

Background:

Spiritas were asked to develop a text response service to supplement the advertising campaign concerning a new housing development in London.

Objectives:

  • To deliver a text enabled marketing campaign.
  • To enable the customer to gain quick and easy access to information about the Academy development 24/7 .
  • To allow customers with web access on their mobile phone to visit the website directly from the text response.
  • To promote the highly prestigious property using a communication tool that is becoming increasingly important.

Execution:

Spiritas set up the text response service for the client which included automatic email notifications for the client of any text send in.

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After working within the hospitality sector in various management roles, Laurence completed his degree in Business Marketing and Management at the University of Kent. Laurence has gone on to develop a successful career in Marketing. Google+

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