Most businesses will say their biggest challenge is finding new business. Not all but most. When you get talking about how they are going to meet this challenge they will often start mentioning things that aren’t done.
“Well we’re working on our new brochure or website.” “We need to do some advertising we had a great idea but we haven’t actually carried it out.”
You get the picture.
What we really get is a whole load of excuses but the worst of it is that they are in a way valid excuses. The businesses themselves are passionate and expert about their products and they know that the second rate marketing materials they have are simply not up to the job. So they are not confident in their sales efforts.
The solution is simple for businesses that want to get over this hurdle and stop it from limiting their performance and profits. Invest in some third party expertise to get the job done. You need your accounts to be right don’t you? So you get an accountant. If you recognise that you need to get your marketing right then you need a marketing expert. So make sure you get one its not hard they all have the title marketing agency or marketing consultancy and they all have credentials that demonstrate their marketing ability nad should be able to give you an outline marketing plan free of charge..6